SEO or Search Engine Optimization is crucial to getting your website and business on the map. DigitalEffex and The Virtual Key work tirelessly to make sure your site ranks as high as possible in an organic way on search engines. Some of the techniques we deploy are as follow:
Embed Keywords in Website Images – We add what’s known as “Alt Text” to all of your images using the keywords you choose. Search Engine crawlers see these words and use them to index your site along with those keywords and images. This Alt Text is not visible to the end user, so they don’t’ impact the design of the site, but goes along way with SEO.
Strategically Place Keywords Throughout Site Content – Using content and keywords you provide, we help place them throughout the content of the site. For example, in the “About” page, instead of just specific information about your company, you might choose to have some general information about what you provide. Try to think about what a potential site visitor might search for in a search engine like Google. A good example of this would be, “ABC Company provides service A, service B, and service C in Chicago, IL.” This way, you’re pairing your company name along with the services you provide, and where you provide them. So if a potential site visitor searched Google for the following, “Service B in Chicago, IL”, chances are, your site will come up.
Embedding Keywords in the Site’s Tagline – The area right after the title when you hover over the browser tab when the site is open is known as the “Tagline”. We recommend creating a site title and tagline along the lines of, “ABC Company | Providing Service A, Service B, and Service B in Chicago, IL”
Keywords in Post and Page Titles – The main titles of posts and pages on the site are a good spot to embed keywords. For example, if you have a “service” page, instead of just naming that page, “Service A”, you might want it to be named “Service A in Chicago”.
Blog Posts and Build Backlinks from High-Quality Sites – We also offer a service (for a low monthly fee) where we will actually post for you via your site’s blog as well as search out and contribute to forums and blogs. We start by commenting and connecting with publishers to build a rapport. Eventually, we may be able to guest post on said blogs thereby offering another opportunity to add backlinks to your site. We also incorporate social media to add backlinks to your site, which helps you to rank higher.
Once we have all the keywords in place, we prompt Google to crawl the site so they can index it. One thing to keep in mind is it takes time. The longer your site is online, and the more often the content changes and stays fluid, the higher the site will rank.